Lately I’ve been thinking it would be interesting to create a logo for women’s street style Nikes that would compliment the main Nike logo.
(much like how the Air Jordan logo accompanies the Nike logo)
Nike Street Wear would be women’s shoes intended for everyday purposes.
Most women live a healthy, active life that can’t be spent in heels or uncomfortable shoes.
Life’s to short to torture your feet, and it’s also too short to sacrifice style- so get some sneakers!
In my research on shoe shopping (which is very often a sport for women),
I found that most women own about 19 pairs of shoes according to Consumer Reports Research Center.
Honestly, this number feels a bit on the small side to me.
I’ve been asking girls in the age bracket of 18-28 how many shoes they have, and 25 pairs seems to be the median amount.
According to Harper’s Bazar, in the wardrobe of one in two women, there are more than 30 pairs of shoes, while 8% have more than 100 pairs.
This seems more on track in my mind.
The women in the group I surveyed had a collection that consisted of 15% sneakers.
Considering the breakdown of what types of shoes that also make up their collection, such as boots, snow shoes, sandals, flip flops, heels, flats, etc…,
sneakers make a significant amount of their wardrobe.
During my research, when I asked what factors were most important when considering a sneaker for a shoe purchase, many of the same traits kept popping up.
The drawing above shows the top 6 listed (in order from most mentioned to least meantioned): 1.comfort, 2.design, 3.affordable, 4.versatile, 5.original, 6.light weight.
While it’s hard to pin down the exact breadth of women who would be interested in Nike Street Style,
there were several different personas that stood out in my mind who would fall into this group. (shown above)
Sporty: looking for the function and practicality first and foremost, likes clean/classic design, comfort is also a very important factor
Girly: the design of the shoe is crucial, these girls also wear the occasional boot, heel, or flat – but want something a bit more versatile without sacrificing style
Urban: sleek and eye catching designs are important, looking for design aspects that set a certain shoe above the rest